Data is becoming crucial in the sports and lifestyle industry. Especially in a Data Driven Innovation Approach regarding sports & lifestyle. That is why the Inno4Sport project partners participated in a workshop about privacy, data processing and data protection on June 30th. The workshop was presented by an associate professor Law & Technology from the Tilburg Law School/ Tilburg University (The Netherlands) and provided us with valuable insights.

The use of data has a significant impact on the development of sport products and services. In the Cluster Sports & Technology we use a Data Driven Innovation Approach. Public, socio-geographic, infrastructural and activity data are combined to get insights in population behaviour and in the state of public environments. This way, data forms a strong fundament for innovation. Products and services can be optimized specific to the wishes of the end-users, enhancing the chance of an active healthy lifestyle. For example, public data can be used to monitor activities in a public space, which can be used by a municipality to re-design it in an activity promoting, user-friendly manner.

However, the use of data raises some questions, especially after the introduction of the “new” data protection laws in 2018. What data can we use and monitor? When do you violate someone’s privacy? When do you comply with the ‘GDPR-rules’? And what can we do to minimize privacy-related risks? All questions that are very relevant to the project partners of Inno4Sports.

During the workshop the project partners learned about, amongst others:

  • the definition and dimensions of privacy and personal data,
  • the GDPR and the principles of privacy (like collection specification, limitations and security),
  • our roles in data processing and the difference between data controller vs. data processor,
  • the different layers of the GDPR and the use of special data (like health-related data)
  • the obligations regarding data collection, processing and protection (like the Data Protection Impact Assessment (DPIA))

At the end of the workshop, the project partners were able to ask questions about specific cases they are working on themselves. That way, the workshop was very interactive and provided us and the other partners with hands-on advice, directly applicable to several projects and services.

Do you want to know more about our Data Driven Innovation Approach? Don’t hesitate to contact us!